Market Info: Why Phoenix?
Metro Phoenix is a City on the Move! Great weather, affordable housing, job growth, performing arts, an expanded freeway system and world-class sports provide a quality of life unmatched by any other American city.
Phoenix is a Dynamic Growth Market
How can you reach this dynamic market? The Arizona Republic has a proven track record of results. With more than 900,000 readers every day and a cost-effective approach to advertising solutions, we're the medium of choice for Phoenix and the entire State of Arizona. Phoenix is the 12th largest MSA in the nation and the 14th largest DMA. Our newspaper, combined with azcentral.com provides a powerful mix of media. In fact, you would have to buy an ad on every morning radio station, or on every primetime television daypart, to reach half as many adults as one ad in The Arizona Republic.
Select one of the topics for more information:
Source: Scarborough 2007 Release 1, ABC FAS-FAX March 2007
Population
- With almost 15,000 square miles, Phoenix is one of the largest metro markets in the country. Population is growing at three times the national rate, adding an average of 106,000 new residents each year.
- The Phoenix metro area is home to nearly 3.9 million people
- Sky Harbor International is one of the 10 busiest airports in the world
- Phoenix's population is expected to continue to grow rapidly, projecting to nearly double in the next 25 years
- Median age is young at 33 compared with the national average of 36
- $63 billion in retail sales every year
Source: Demographics USA, U.S. Census, MAG Interim Projections 2000-2030
Retail
- Phoenix retail sales are projected to grow 21% over the next 5 years as compared to 15% for the top 50 U.S. Metros
- An expected population growth of more than 500,000 in the next 5 years keeps retail spending moving forward rapidly
- Phoenix is ranked higher for annual retail sales than several major markets, including San Diego, Seattle, Denver, St. Louis, Tampa, and Baltimore Phoenix Retail Sales (in 000's)
Top 10 Categories
- Automotive: $14,876,972
- General Merchandise: 8,877,551
- Food & Beverage Stores: 6,630,115
- Grocery: 6,390,196
- Eating / Drinking Establishments: 5,372,257
- Building Materials: 5,426,934
- Department Stores: 3,543,080
- Furniture & Appliances: 4,377,303
- Health & Personal Care: 2,536,521
- Gasoline Service Station: 4,858,981
- Total Retail Sales: $62,889,910
Source: 2006 Demographics USA
Housing
- Phoenix has added 276,000 new homes and posted 541,000 existing home sales since 2002
- 2006 total home sales (new and resale) equaled 132,690
Jobs
- Phoenix area employment growth consistently ranks in the top 10 in the nation among major metropolitan areas.
- Greater Phoenix is projected to be the 2nd largest "job engine" in the U.S. through 2025, according to Newsweek Magazine
- Over the next several years, non-farm employment is expected to grow at a rate of about 4% annually
- Unemployment is consistently below national averages
- Out of the 311 metro areas in the United States, the Phoenix-Mesa-Scottsdale area posted the largest year-over-year employment gain 83,200 new jobs
When consumer spending is up, retailers see the results at their cash register. That's why Phoenix is well positioned to compete for new business and economic growth.
When it comes to jobs - there's steady growth here, too. The labor force of Greater Phoenix includes a large number of professional and technical workers. The next largest occupational categories are administrative support and service workers.
Source: The Arizona Republic Business Section 2006, Arizona State University, U.S. Bureau of Labor Statistics; GPEC
Hispanics
Local Hispanics spend $15 billion every year.
- Hispanics represent the youngest and fastest growing population segment in the state
- In Arizona, Hispanic buying power is expected to go from $24.2 billion dollars in 2005 to $39.2 billion dollars in 2010, an increase of 62% in 5 years
- Phoenix Hispanic market is the 8th largest in the nation
- Among top 10 markets, Phoenix ranks #1 in percentage of Hispanic population growth over the past five years
In addition, Hispanics' disposable income is projected to grow 60% by 2007. Compared to other markets, Arizona Hispanics share a common heritage and background. Over 75% are of Mexican origin, and in the Phoenix area, over 49% are bilingual or English-dominant. This trend increases their receptiveness to an English-based mass-market, in-culture advertising campaign.
Source: Phx Hispanic Scarborough Jul06, Selig Center for Economic Growth, Terry College of Business,The University of Georgia, May 2005; Datos 2006, 2006 Demographics USA
Winter Visitors
300,000 winter visitors spend their money here every year.
More than 12 million people visit Phoenix annually with visitors combining business and vacation travel here. We're a statewide hub for tourism and many visitors base their stay here, with extended travel to Southern California, Mexico, Colorado and Nevada. An estimated 300,000 winter visitors contribute over $1 billion to Arizona's local economy every year.
Sources: AZ Department of Tourism May 2004 AZB Newsletter; Arizona Winter Visitors Survey
Entertainment
Phoenix spends nearly $845 million in entertainment every year.
Movies, plays, concerts, shopping and professional sporting events are just a few activities that locals and visitors enjoy. Phoenix remains a top market for new movie premieres, upscale shopping, major concert tours and events. Local venues include the Dodge Theatre, as well as US Airways Center, Chase Field, and University of Phoenix Stadium, home of the Arizona Cardinals.
Phoenix is a Major Sports Mecca.
We're home to the Arizona Diamondbacks, the Arizona Cardinals, Phoenix Suns, Phoenix Mercury, Phoenix Coyotes, Cactus League spring training, NASCAR, and the FBR Open (formerly the Phoenix Open), which is one of the most well-attended golf tournaments in the world.
Phoenix fans are active, brand-loyal consumers with money to spend on your goods and services.
In addition,
- University of Phoenix Stadium in Glendale will be home to the 2008 Superbowl
- Nearly 1.2 million adults attended a professional sports event in the past year
- Cactus League spring training attracts nearly 1.25 million fans per year
- Phoenix International Raceway hosts up to 260,000 fans per event
- FBR Open attracts more than 400,000 fans each year
Source: 2006 Demographics USA, 2007 Scarborough Market Study
