Effectively reach Phoenix consumers.
Buyer’s Edge gives advertisers the opportunity to saturate both geographically and demographically to reach key audiences including 25-39 year olds, 40-59 year olds, 60+ year olds, homeowners, homeowners with household incomes above $75K, men, women, Spanish-speaking Hispanics, Hispanics and/or families. This publication provides the opportunity to reach any specific area of the Valley by allowing distribution at a very local, targeted level. With Buyer’s Edge you will reach subscribers of The Arizona Republic and non subscribers throughout the Phoenix market.
Whether you are a local restaurant looking for new business within a five mile radius, or a large apparel store interested in reaching customers Valley wide to tell them about an upcoming sale, Buyer’s Edge provides that flexibility and affordably allows you to reach your target markets.
Distribution:
Delivered to 1.59 million households weekly in Maricopa and Pinal counties, more than 1.2 million are distributed by mail and 330,000 inside The Arizona Republic. Buyer’s Edge full-color, compact format allows for quick reference and ability to cut out sale information or coupons.
Targeting Options:
ZIP code level
Full saturation around your business locations as well as versioning capabilities at the store level.
Carrier route level
Target prime market areas or demographically and eliminate waste. Routes average 250-300 households.
Address specific delivery
Target demographically at the household level, allowing you to reach key customers outside of your prime market area.
Source: Republic Media Universal Household Demographic Database
