Find Your Target Customer

Know who you are trying to reach? Select your target customer(s) and/or regions of the Valley for demographic information, buying habits, and recommended products. If you would like a customized demographic profile built for your business OR if you would like to schedule an appointment to consult with us about who your customers are, contact us today.

Demographic Profiles

 25-39 Year Olds
 40-59 Year Olds
 60+ Year Olds
 Families
 Hispanics
 Spanish-Speaking Hispanics
 HH Income $75K+
 Homeowners
 Job Seekers
 Apartment Seekers
 Car Shoppers

Geographical Profiles

 Ahwatukee
 Central Phoenix
 Chandler
 East Mesa
 Gilbert
 North Glendale
 North Phoenix
 North Scottsdale
 Northeast Phoenix
 Northwest Valley
 Peoria
 South Glendale
 South Phoenix
 South Scottsdale
 Southwest Valley
 Surprise
 Tempe
 West Mesa

Products: How do I Reach my Customers?

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Be seen by Scottsdale audiences.

Scottsdale is recognized as one of the most premier tourist destinations in Arizona and continues to be in high demand as a residential area. A high quality of life is important to Scottsdale residents and people here take full advantage of all the amenities this centrally located city has to offer. Extravagant homes are abundant as are high-end shopping establishments, fine dining, and opportunities to experience arts and culture. Scottsdale residents are well educated, with a higher disposable income than residents in other cities and enjoy luxury resorts, golf courses, endless outdoor activities and famed nightlife.

Readers rely on the Scottsdale Republic to keep them informed on the latest news and information in their community. Residents look to their community section for stories about local education, government and growth, plus articles about extraordinary people in their neighborhoods.

Scottsdale Republic reader profile:

  • 49% male, 51% female
  • 24% are 25-39
  • 43% are 40-59
  • 26% are 60+
  • 79% own their home
  • 50% have annual household incomes of $75K+
  • 45% have college degrees or higher education
  • 58% are married
  • 19% have kids under 18 in the household
  • 60% accessed the Internet in the past week
As of December 2008, online usage and access of the Scottsdale Republic’s official Web site, scottsdale.azcentral.com averaged more than 394,520 monthly page views. Readers access it for breaking news, traffic, sports weather and more.

Higher frequency means better results:

  • The Scottsdale Republic publishes every Wednesday, Thursday, Friday and Saturday.
  • By advertising in more than one edition, you have stronger customer top-of-mind awareness for your business.

Targeted distribution means qualified customers:

  • The Scottsdale Republic is distributed inside The Arizona Republic. The average daily circulation in northern Scottsdale is 26,196 and 23,277 in southern Scottsdale.

Distribution numbers represent a 12 month rolling net total and are subject to change
Source: 2008 Phoenix Market Study, Simmons/Experian Consumer Research, Omniture October-December 2008; 2007 ABC Audit. Rates listed below do not include national rates.


Distribution Map

Scottsdale Republic Distribution Map

Ad Rates

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