EFFECTIVELY TARGET AND RETAIN THE CUSTOMERS YOU WANT TO REACH
Republic Media Custom Publishing (RMCP) allows you to target specific audiences using compelling editorial formats that engage readers. Providing customized multi-platform solutions based on client goals, RMCP creates standard or compact newspaper sections, glossy magazines, large double-gatefold products, brochures and more.
Custom publishing is targeted marketing in an editorial environment. A hybrid of advertising and journalism, each publication speaks directly to a specific audience. In combination with reach and frequency, custom publishing delivers an influential message and engages readers.
Based on your business needs, you can target customers by lifestyle, geography or demographics. With a database consisting of more than 1.4 million households in Maricopa County, RMCP provides the opportunity to reach audiences by ZIP code, address or demographics, including age, income, special interests, marital status and more. RMCP allows you to target lifestyles by clusters consisting of 62 groups of people that exhibit similar traits, lifestyle preferences and consumer behaviors.
RMCP’s strategic marketing services consist of:
EDITORIAL:
Targeted, quality content that delivers the precise message you want your readers to see, in a comprehensive and appealing format.
*Content Plan Generation
*Content Generation
*Editing
DESIGN AND PHOTOGRAPHY:
Design solutions are specific to the project and the clients’ needs.
*Design—Creative Development
*Stock Photography
*Original Photography
PRINTING:
*Standard newspaper section
*Tabular compact section
*Glossy magazine
*Perfect-bound glossy magazine
*Large double gatefold
*Customized size, shape and distribution
*Direct-marketing materials
DISTRIBUTION:
*Direct Mail—Provides targeted mailing lists and efficient direct-mail solutions.
*Newspaper Insertion—Strategic newspaper distribution covering everything from a single ZIP code to the state.
*Total Market Coverage—Uses Buyer’s Edge, The Arizona Republic to reach more customers.
*Free Rack—Places your product in locations frequented by your customers.
*Community Magazine Tip-In Insertion—Partners with az magazine to use its distribution method.
*Direct to Client—Delivers your product on time to you and your company’s doorstep.
With these services, your final product will motivate purchasing decisions, position your company as a trusted organization, educate your customers, enhance your brand and drive business to your door.
