Find Your Target Customer

Know who you are trying to reach? Select your target customer(s) and/or regions of the Valley for demographic information, buying habits, and recommended products. If you would like a customized demographic profile built for your business OR if you would like to schedule an appointment to consult with us about who your customers are, contact us today.

Demographic Profiles

 25-39 Year Olds
 40-59 Year Olds
 60+ Year Olds
 Families
 Hispanics
 Spanish-Speaking Hispanics
 HH Income $75K+
 Homeowners
 Job Seekers
 Apartment Seekers
 Car Shoppers

Geographical Profiles

 Ahwatukee
 Central Phoenix
 Chandler
 East Mesa
 Gilbert
 North Glendale
 North Phoenix
 North Scottsdale
 Northeast Phoenix
 Northwest Valley
 Peoria
 South Glendale
 South Phoenix
 South Scottsdale
 Southwest Valley
 Surprise
 Tempe
 West Mesa

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Over 497,784 Phoenix adults plan to buy or lease a car in the next year.

Valley car shoppers are a large, technologically savvy group that can be reached through various mediums. They also shop for a variety of items online, including airline tickets, clothing or accessories, and sporting event tickets.

Consumer automotive buying habits:

  • On average, a consumer spends 5.3 months in the automotive buying cycle.
  • New vehicle buyers in the Phoenix market consider 5.5 models for purchase.
  • 7% of adults in the Phoenix market plan to buy a new car in the next year.  SUV's, Luxury vehicles and compact cars are the top 3 types of cars they plan to buy
  • 8% of adults in the Phoenix market plan to buy a used car in the next year.  Midsized cars, trucks and a van or mini-van are the top 3 types of cars they plan to buy
  • 16% of the Phoenix market uses state farm insurance

Car shopper profile:

  • 54% male, 46% female
  • 14% are 18-24
  • 35% are 25-39
  • 32% are 40-59
  • 12% are 60+
  • 57% are married
  • 27% have household incomes of $100K+
  • 57% have children under 17 in the household
  • 77% are employed
  • 19% are Hispanic
  • 72% own a  home
  • 40% have a mortgage

Technology and media habits:

  • 44% have read the Sunday Arizona Republic and 34% have read The Arizona Republic in the past week
  • 83% have accessed the internet in the past 30 days
  • 18% have made a purchase between $500-$999 on the internet in the past year
  • 13% of those who plan to buy a car used the internet in the past 30 days for Auto information
  • 36% have purchased airline tickets on the internet in the past 30 days
  • 68% have made a purchase on the internet in the past 30 days

Shopping habits:

  • 75% have spent $100 or more on groceries in the past week
  • When compared to the Phoenix market in the next year, this group is:
  • 98% more likely to purchase a computer
  • 3 times more likely to purchase a DVD player
  • 3 times more likely to purchase a pool or spa
  • 2 times more likely to purchase a boat
  • 50% more likely to purchase a high definition television

Activities:

  • 62% have attended a professional sporting event in the past year
  • 76% have eaten at a fast food restaurant 4 or more times in the past month

Source:  2009 Phoenix Scarborough Release 1